And, this means it values sites that provide better answers to those searches over those that are just packed with relevant words and phrases. Google’s algorithm has increased in complexity, which means it is now better able to understand the intent behind queries. But, you already knew that – it’s why you’re reading this article, after all.

• People use their phones for everything – looking stuff up, shopping, and talking to friends.
• AI Overviews are AI-generated summaries displayed at the top of the Google organic search results.
• Other industry studies, like this one, have found that longer content tends to accumulate more backlinks compared to short blog posts.
• Knowing how to check your keyword rankings in Google is an important part of any SEO strategy.
• Not only will they help you with Google My Business specifically, but most of these also integrate with other useful social platforms.

How to Write SEO-Friendly Blog Posts: 14 Tips for SEO Best Practice

Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels or well-known shop brands are also likely to be prominent in local search results. First and foremost, it’s important to note here that a Google Business Profile is a separate entity from a Google My Business account. The latter is used to gain access to and optimize the former.

For example, one keyword that we rank #1 for is “Mobile SEO.” And this is a REALLY competitive keyword.

Can internal links help you to rank higher on Google?

Google is also forever changing and most savvy business owners know the importance of having your business rank on the first page. Better still if you don’t need to use Google Adwords to appear on the first page. Have you ever thought about how you might be able to drive more traffic to your Facebook Page – from Google? If so, read on for detailed advice on how to improve your Facebook Page ranking on Google.

By linking to your content, other sites indicate that they value your content. If you already rank for a keyword, you’ll SEO Anomaly see your ranking position in the “Keyword” column. Keyword rankings fluctuate all the time as Google strives to deliver the best results. For each keyword, Google ranks webpages based on how well their content satisfies the user’s query. You touched on it a bit, but alot of stuff out there still preaches keywords in Title, URL, H1/H2, Image Alt Text, etc.

All things considered, shorter, yet descriptive URLs, work better. With regards to your title tags, don’t be scared to appeal to your readers’ emotions. This is one of your few chances that you get to convince users to click on your link. As mentioned earlier, adding visuals like infographics can also help to lower your bounce rate which in return will also improve Google search page rankings. From time to time, you can also try to include content, like facts and figures, that others can quote on their own blogs. Content creators often link back to statistics which can earn you valuable backlinks.

As we are thinking about ways to make our content easier to read for both users and search engines, header tags are key. Ahrefs’ SERP Checker shows you how much organic search traffic the top results get from all the keywords they rank for. Local results are based primarily on relevance, distance and prominence. A combination of these factors helps us find the best match for your search. When someone searches on Google, we run different auctions for each ad location – for example top ads are selected by a different ad auction from ads that show in other ad locations. Your ads will only show once in a single ad location, but across ad locations your ads can show more than once.