The Google Play app icon is a crucial visual asset, visible to users on the app’s store listing and search results. A well-designed icon can communicate the app’s primary purpose, identity, theme, and even additional messaging, like seasonal updates. Keywords in the app’s name (title) are most important to us and most visible to users; therefore, they have the highest chance of being indexed for our app. User reviews may be beyond our control, and we’ve included them for comparison, as the keywords included in them also matter.

Optimize Website Level Factors

I knew that page title and keyword relevancy typically tops page authority, so I mentioned the keyword in SEO Anomaly my article. Within minutes I was ranked at #1 in Google for that search term! To drive the point home about analyzing the competition; I’ve done a couple of experiments. About a year ago, I randomly picked the keyword “Spencer Likes Honeycombs” to try and rank for. The existing results in Google for this keyword were medium to high level domain or page authority.

What Does “Ad Rank” Mean for Google Ads?

Best of all, it’s completely within your control, so spending a little time here can often produce big results. With all that in mind, you should be optimizing each individual page and piece of content for selected, well-researched keywords. In addition, each page should get it’s own primary target keyword to avoid keyword cannibalization. For example, after completing our audit of 2,000 Google Ads accounts, we were able to use those findings to get tons of backlinks via guest posting. It was content that people wanted to know about, so editors were happy to let us link to it in our articles. Another way to use content marketing is to create lead magnets.

How to Get on the First Page of Google (Without Paying for Ads)

All of these keywords add depth to the article while also supporting the main topic and keyword. Now when someone is looking for any of those keywords, we’ll have an optimized page that is useful for that audience. Addressing all the ranking factors the algorithm considers on Google Play will require cooperation between an ASO specialist and other teams. While resolution will depend on the development in some cases, troubleshooting when rankings aren’t changing will be much easier with access to the following tools.

It also helps to boost the credibility of your brand or business. Video content is showing up more and more on the SERP, and in some cases, it is the only opportunity you have to rank higher for a topic. Or, see if your SEO plugin (we use Yoast) gives you the option to upload a social image.

• The “Position” column shows your average ranking over the selected time period.
• And to encourage your customers to use the needed keywords, consider asking for reviews of specific products or services of yours.
• If appropriate, use secondary keywords (or parts of them) within subheadings.
• This encourages people to visit more pages on your site—which makes your website look good in Google’s eyes—and shows Google how your different content is connected.
• It covers several elements that contribute to how users perceive the experience of interacting with a web page beyond its pure information value.
• Taking a data-driven approach helps refine your strategies and enhances your site’s visibility.